Revenue Tracking

Swetrix can track your revenue alongside your analytics data and surface it in the same dashboard you already use. There are three ways to feed transactions in:

• Stripe — connect a restricted, read-only API key. Sales, subscriptions, and refunds sync automatically every 30 minutes.
• Paddle — connect a read-only API key. Sales, subscriptions, and refunds (adjustments) sync automatically every 30 minutes.
• API — POST transactions to Swetrix from your own backend. Use this when you sell through a platform that isn't Stripe or Paddle (Shopify, JTL Shop, Lemon Squeezy, in-app purchases, custom checkouts, etc.) or when you want full control over which events count as revenue.

Once connected, revenue appears as a metric in your Traffic Analytics chart, broken down by the same time periods, comparisons, and filters you already use.

How it works

Supported sources

Setting it up

curl -X POST https://api.swetrix.com/log/revenue \
  -H "Content-Type: application/json" \
  -H "X-Api-Key: YOUR_API_KEY" \
  -d '{
    "pid": "YOUR_PROJECT_ID",
    "transactionId": "order_42891",
    "type": "sale",
    "amount": 49.99,
    "currency": "EUR",
    "productName": "Pro plan (yearly)",
    "profileId": "user-12345"
  }'

<?php

$payload = [
    'pid'           => 'YOUR_PROJECT_ID',
    'transactionId' => $order->id,
    'type'          => 'sale',
    'amount'        => (float) $order->total,
    'currency'      => $order->currency,
    'productName'   => $order->lineItems[0]->name ?? null,
    'profileId'     => $order->customerId,
];

$ch = curl_init('https://api.swetrix.com/log/revenue');
curl_setopt_array($ch, [
    CURLOPT_RETURNTRANSFER => true,
    CURLOPT_POST           => true,
    CURLOPT_HTTPHEADER     => [
        'Content-Type: application/json',
        'X-Api-Key: YOUR_API_KEY',
    ],
    CURLOPT_POSTFIELDS     => json_encode($payload),
]);

curl_exec($ch);
curl_close($ch);

await fetch("https://api.swetrix.com/log/revenue", {
  method: "POST",
  headers: {
    "Content-Type": "application/json",
    "X-Api-Key": process.env.SWETRIX_API_KEY,
  },
  body: JSON.stringify({
    pid: "YOUR_PROJECT_ID",
    transactionId: order.id,
    type: "sale",
    amount: 49.99,
    currency: "EUR",
    productName: "Pro plan (yearly)",
    profileId: user.id,
  }),
});

curl -X POST https://api.swetrix.com/log/revenue \
  -H "Content-Type: application/json" \
  -H "X-Api-Key: YOUR_API_KEY" \
  -d '{
    "pid": "YOUR_PROJECT_ID",
    "transactionId": "refund_for_order_42891",
    "type": "refund",
    "amount": 49.99,
    "currency": "EUR"
  }'

Viewing revenue data

Once connected, a Revenue metric becomes available in the Traffic Analytics chart. Toggle it on using the metric selector above the chart.

The chart displays:

• Revenue — total net revenue for each time bucket (hour, day, week, etc.)
• Refunds — refund amounts stacked on top for visual comparison

You can combine revenue with any other metric (pageviews, sessions, etc.) and use all standard dashboard features: date ranges, comparisons, filters, and segments.

User attribution

Swetrix can attribute revenue to specific visitors using profile IDs. This lets you see which users generated revenue and connect purchases to browsing sessions.

Getting the profile ID

First, get the visitor's profile ID using the Swetrix script:

const profileId = await swetrix.getProfileId();

You can also pass swetrix_session_id (from getSessionId()) to attribute revenue to a specific browsing session.

Passing it through to Swetrix

await fetch("https://api.swetrix.com/log/revenue", {
  method: "POST",
  headers: {
    "Content-Type": "application/json",
    "X-Api-Key": process.env.SWETRIX_API_KEY,
  },
  body: JSON.stringify({
    pid: "YOUR_PROJECT_ID",
    transactionId: order.id,
    type: "sale",
    amount: 49.99,
    currency: "EUR",
    profileId,
    sessionId,
  }),
});

const paymentIntent = await stripe.paymentIntents.create({
  amount: 2000,
  currency: "usd",
  metadata: {
    swetrix_profile_id: profileId,
  },
});

Paddle.Checkout.open({
  items: [{ priceId: "pri_xxxxx", quantity: 1 }],
  customData: {
    swetrix_profile_id: profileId,
  },
});

If a profile ID is found, the transaction is linked to that visitor's profile in the Profiles & Sessions view.

Managing your connection

You can disconnect or change your revenue source at any time from Project Settings > Revenue. Disconnecting removes the API key (or disables API ingestion) but keeps previously recorded revenue data in your dashboard.

To change the display currency after connecting, use the currency selector on the same settings page. Currency conversion is applied to all transactions (past and future) based on exchange rates at sync time.

Help us improve Swetrix

Was this page helpful to you?

YesNo

Learn how to contribute•Report a problem with this content