UTM Link Generator

UTM (Urchin Tracking Module) parameters are tags you add to URLs to track the effectiveness of online marketing campaigns. They help you understand where your traffic comes from and how users interact with your campaigns.

The 5 UTM parameters are: utm_source (identifies the source like Google, Facebook), utm_medium (marketing medium like email, cpc), utm_campaign (specific campaign name), utm_content (differentiates similar content), and utm_term (identifies paid search keywords).

Use UTM parameters when running advertising campaigns on Google or social media, employing strategies to draw readers and potential clients, or when sending newsletters to monitor their effectiveness.

utm_source identifies the source of your traffic such as a search engine (google), newsletter (newsletter), or social network (facebook).

utm_medium identifies the marketing medium such as email, cpc (cost-per-click), social, referral, or banner.

utm_campaign identifies a specific product promotion or strategic campaign such as spring_sale, launch_2024, or black_friday.

utm_content is used to differentiate similar content or links within the same ad. For example, if you have two CTA links in the same email, you can use utm_content to track which one performs better.

utm_term is mainly used for paid search to identify keywords for your ad. You can use it to track which keywords generate the most traffic and conversions.

Yes! Swetrix automatically tracks and analyzes UTM parameters from your URLs, providing detailed insights into your marketing campaigns performance, conversion rates, and user behavior across different traffic sources.