Marketing ROI Calculator

Calculate ROAS, ROI, CAC, and other key metrics to measure your marketing campaign performance

Campaign Metrics

Campaign Name (optional)

Ad Spend ($)

Revenue Generated ($)

Conversions

Clicks

Impressions

Profit Margin (%)

Key Performance Metrics

ROI

0.00%

ROAS

0.00:1

Profit

Detailed Metrics

CAC$0

CPC$0

CPM$0

CTR0.00%

Conversion Rate0.00%

Break-Even ROAS0.00:1

Margin of Safety0.00%

Frequently Asked Questions

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Marketing ROI Calculator

Campaign Metrics

Key Performance Metrics

Detailed Metrics

Frequently Asked Questions

What is ROI (Return on Investment)?

What is ROAS (Return on Ad Spend)?

What's the difference between ROI and ROAS?

What is CAC (Customer Acquisition Cost)?

What is a good ROAS for digital marketing?

What is CTR (Click-Through Rate)?

What is CPM (Cost Per Mille)?

What is CPC (Cost Per Click)?

What is Break-Even ROAS?

How can I track these metrics accurately?

It's time to ditch Google Analytics.