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What is CCPA? California Privacy Law Definition for Website Analytics
CCPA stands for the California Consumer Privacy Act. It is a privacy law that gives California residents rights over how businesses collect, use, sell, share, and disclose personal information. The law has been expanded by the California Privacy Rights Act, often called CPRA.
For website analytics, CCPA matters because analytics data can become personal information when it identifies, relates to, describes, or can reasonably be linked with a person or household.
CCPA rights in plain English
CCPA gives covered consumers several rights, including:
- The right to know what personal information is collected
- The right to know whether information is sold or shared
- The right to delete certain personal information
- The right to correct inaccurate information
- The right to opt out of sale or sharing
- The right to limit use of sensitive personal information in some cases
- The right not to be discriminated against for exercising privacy rights
Not every website is covered in the same way. Applicability depends on business size, revenue, data volume, and whether data is sold or shared. Legal advice should come from a qualified professional, but analytics teams should understand the basic privacy impact.
How CCPA affects analytics
Analytics setups can raise CCPA questions when they collect identifiers, use third-party scripts, share data with advertising networks, track users across sites, or combine behavioral data with account data.
Privacy-friendly analytics reduces this risk by collecting less data, avoiding cross-site profiling, limiting identifiers, and keeping measurement focused on aggregate website behavior.
CCPA and Swetrix
Swetrix is designed for privacy-conscious teams that want useful website analytics without invasive tracking. It helps you measure traffic, conversions, performance, and errors while avoiding third-party advertising profiles and unnecessary personal data collection.
Related terms: GDPR, personal data, cookie, and data processing agreement.
The web analytics your site deserves.
Tired of bloated dashboards, privacy concerns, and data you can't trust? Switch to Swetrix and get simple, powerful analytics that respects your users.