The cookieless Google Analytics alternative

Get the insights you need - real-time, accurate, and easy to understand, without cookies, invading privacy, or bloated dashboards.

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Trusted by teams who care about their data

  • Casterlabs
  • Phalcode
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  • Tonomo
  • Stelp
  • AE Studio

Swetrix vs Google Analytics (GA4)

Google Analytics is powerful, but it's built for Google. Swetrix is built for you - clean, fast, and privacy-first.

Swetrix vs Google Analytics (GA4)
What mattersSwetrixGoogle Analytics
Cookieless trackingYes (default)Typically cookie-based
Designed for privacy & compliancePrivacy-firstAdvertising ecosystem
Real-time analyticsYesLimited
No sampling / no thresholding surprisesYesMay apply thresholds/sampling
Simple, human-friendly UIYesComplex (GA4 learning curve)
Public dashboardsYesNot as simple
Open-sourceYesNo
Self-hosting optionYesNo
Built-in Web Vitals + error trackingYesNo
Looking for a direct GA4 replacement without the privacy trade-offs? Swetrix covers the essentials (and then some) while keeping tracking lightweight and ethical.

Why teams switch

GA4 was built for Google.
Swetrix was built for you.

Stop fighting consent banners and dashboards that require a PhD. Get the insights you actually need, fast.

Privacy without the cookie mess

Cookieless by default. No cross-site tracking. For many sites, that means you can skip the cookie banner entirely, and still get accurate data.

Instantly understandable analytics

GA4 can feel like a product for analysts. Swetrix is built for humans: pageviews, visitors, referrers, UTM campaigns, and custom events - exactly where you expect them.

Actionable insights for marketing + engineering

Traffic is only half the story. Swetrix adds performance monitoring and error tracking, so you can spot slow pages and broken UX before it hurts revenue.

<5KBscript size
100%accurate data
0cookies
Casterlabs

"Swetrix has been a game changer for our analytics. They've always been on top of feature requests and bug reports and have been friendly every step of the way. I can't recommend them enough."

Alex Bowles

Alex Bowles

Co-founder of Casterlabs

Phalcode

"I was confused by Google Analytics so much that I was getting zero actionable insights. Swetrix changed everything - clean dashboard, instant understanding of user behavior, and features that actually matter. Finally, analytics that help me make better decisions instead of irritating me."

Alper Alkan

Alper Alkan

Co-founder of Phalcode

Features you need, no training required

Web analytics

Understand traffic, campaigns, events and performance from one privacy-first dashboard.

Privacy-first analytics

Track visitors without cookies or personal data. Stay GDPR-compliant out of the box.

Traffic web analytics

See visitors, pageviews, referrers, countries, devices and top pages without sampling.

SEO & GEO insights

Connect Google Search Console to see clicks, impressions, top queries and pages, then pair it with search engine and AI referral data.

Custom events & goals

Track signups, purchases and button clicks. Set conversion goals to measure what matters.

Campaigns & UTMs

See which campaigns drive traffic and revenue. Track UTM parameters and measure ROI.

Alerts

Get notified about traffic spikes, errors and custom events through email, Slack, Telegram, Discord, webhooks or browser push.

Bot blocking

Choose basic or strict filters to block bot traffic, datacenter IPs, spam referrers and probes.

Performance monitoring

Monitor real page load times from actual users. Spot slowdowns before they hurt conversions.

Product analytics

Investigate what people do inside your product, reproduce issues and ship better changes with confidence.

Error tracking

Catch JavaScript errors automatically. See which pages, browsers and devices are affected.

Session analysis

Follow individual user journeys across pages. Understand how visitors navigate your site.

Session replays

Watch recorded sessions with timelines, clicks and page changes to understand what blocked a user.

Funnels

Track step-by-step conversion and see exactly where users leave key product flows.

Experiments & Feature flags

Run A/B tests to find what works best. Roll out features gradually with built-in feature flags.

Built-in reCAPTCHA alternative

Protect forms from bots with a privacy-first, invisible proof-of-work challenge. No annoying puzzles.

Keep your history

Bring your Google Analytics data with you

Leaving GA4 doesn't mean losing years of history. Connect your Google account, import your existing data into Swetrix, and run both side by side until you're ready to switch for good.

Import your GA4 history

Connect Google in a few clicks and pull your historical analytics into Swetrix, so your long-term trends stay intact.

One script, no Tag Manager

Drop in a script under 5KB. No containers to configure, no consent banners to wire up, no sampling.

Live in minutes

Real-time data starts flowing the moment the script loads. Watch it land right next to your GA numbers.

index.html
<script src="https://swetrix.org/swetrix.js" defer></script>
<script>
  swetrix.init('YOUR_PROJECT_ID')
  swetrix.trackViews()
</script>
Add this once. That's the whole setup.
Start your free trial

Pricing

Try Swetrix on your website for 14 days - completely free of charge. A payment method is required, but you can cancel anytime before the trial ends.

Monthly events

100,000

Standard

$19/month
Start free trial

10 websites

Unlimited members

Google Analytics import

Events & Goals

Performance monitoring

Funnels

Session & User profile analysis

Advanced bot detection

Ad-blocker bypass

Error tracking

Plus

Best value
$39/month
Start free trial

Everything from Standard

100 websites

Session replays

Feature flags

A/B testing

20x higher API rate limits

Priority support

Enterprise

Custom

Contact us

Everything from Plus

Dedicated account manager for ongoing support

Custom event limits

Custom features

On-premise installation

Dedicated isolated instance

SAML-based single sign-on (SSO)

Personal onboarding

Manual invoicing

Enterprise SLA

Frequently asked questions

Is Swetrix a Google Analytics (GA4) replacement?
Swetrix covers the core web analytics most teams need, plus extras like performance monitoring and error tracking - without turning your users into ad profiles.
Will my site run faster than with GA?
Swetrix is designed to be lightweight. Less script weight and fewer third-party calls can mean a faster site, especially on slow connections.
What plan should I choose?
Standard plans are best if you need privacy-first analytics, funnels, error tracking, bot filtering, email reports and API access. Plus plans include everything in Standard and add session replays, feature flags, A/B testing, higher API rate limits, more websites, more team members and priority support. Once you've picked a plan type, choose the event volume based on your traffic. You can start with the 100,000 events per month plan. If you already have some traffic, you can start with the 500,000 events per month plan. In any case, you can upgrade or downgrade your plan anytime, and we will pro-rate your subscription if you change your plan so it would be fair for you.
What happens if I exceed my plan's limit?
We won't stop counting your data if you exceed your plan's limit. However, you will need to upgrade to a higher plan to keep access to your stats. We will send you an email notification if you exceed or come close to your plan's limit. We also won't restrict your dashboard if you get an occasional traffic spike or go over your limit slightly.
Does Swetrix offer a free plan?
For our cloud version, we don't offer a free plan at this moment. We're an independent startup funded solely by our subscribers. We don't monetise or sell your data, so subscription fee is needed to cover our costs and keep the service running. At the same time, Swetrix is open-source and we provide a Community Edition that you can self-host on your own infrastructure for free.
Is there a free trial?
Yep, you can try Swetrix for free for 14 days! A payment method is required to start your trial, but you won't be charged until it ends and you can cancel anytime.
What is counted as events?
An event is a pageview, a custom event or an error event that the tracking script sends to Swetrix. Pageviews and error events are tracked automatically based on your tracking script set up, and custom events are sent manually based on the user actions and your configuration.
Is Swetrix GDPR-compliant?
Swetrix is a privacy-focused web analytics tool. We do not use cookies for tracking, and all the data is collected anonymously. We don't use persistent, cross-device tracking, and don't use your data for any other purposes. You can read more about it in our data policy.
Does Swetrix have an API?
Yes, you can access access your statistics or website data using our API. And you can also send pageviews or events for your websites using our API. Learn more about it in our API documentation.
Can I invite my team members to Swetrix?
Yes! You can create an organisation and invite your team members to it, assign them roles and easily manage their access to the organisation and its projects. You can invite people directly to your projects, create password-protected access links or make your projects public and accessible to everyone.
What support do you provide?
We provide email support and you can contact us at any time. We also offer a community support on our Discord server.
I want to ask something else...
Sure, feel free to contact us at any time.

It's time to ditch Google Analytics.

Tired of the frustration, complexity and privacy issues of Google Analytics? We were too. That's why we built Swetrix - the ethical, open source and fully cookieless alternative.

Start a 14-day free trial
Free to try
Easy to use
Privacy-first