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What is a Public Dashboard? Analytics Definition and Use Cases
A public dashboard is a shareable analytics dashboard that lets people view selected metrics without logging into the full analytics account. It can be open to anyone with the link or protected with controls depending on the platform.
Public dashboards are useful when teams want transparency without giving full admin access.
Public dashboard examples
Public dashboards are often used for:
- Open startup metrics
- Client reporting
- Community projects
- Status or traffic transparency
- Investor updates
- Internal read-only sharing
- Content performance reporting
The dashboard may show traffic, sources, top pages, countries, devices, goals, or other selected metrics.
Benefits of public dashboards
Public dashboards reduce manual reporting work. They let stakeholders check metrics without asking the analytics owner for screenshots or exports.
They also support transparency for open-source projects, public businesses, and marketing teams that share results with clients.
Privacy considerations
Public dashboards should avoid exposing sensitive data. Do not share user-level information, private URLs, revenue details, or campaign data unless the audience is appropriate.
Swetrix supports shared and public dashboards so teams can publish selected analytics while keeping control over access and privacy.
Related terms: web analytics, revenue analytics, segmentation, and goal tracking.
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