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What is Event Tracking? Definition and Website Analytics Examples
Event tracking is the practice of recording user actions on a website or product. Events can represent clicks, form submissions, downloads, signups, purchases, video plays, feature usage, onboarding steps, and other meaningful interactions.
Event tracking turns analytics from page-level reporting into behavior-level reporting.
Event tracking examples
Common tracked events include:
- Button clicked
- Form submitted
- Account created
- Checkout completed
- File downloaded
- Video played
- Project created
- Invite sent
- Feature enabled
- Plan upgraded
Events can also include properties, such as plan name, page path, button location, value, or campaign source.
Event tracking vs page views
Page views show where people went. Events show what they did. Modern websites often include important interactions that do not load a new page, so event tracking is essential for accurate product and conversion analytics.
For example, a pricing page view does not prove intent. A "Start trial" click, form submission, and successful account creation tell a much clearer story.
How to plan event tracking
Track events that support decisions. Avoid logging every tiny mouse movement. Use consistent names, define event properties, and connect important events to goals and funnels.
Swetrix supports custom event tracking so teams can measure product usage, conversions, funnels, experiments, and revenue without invasive tracking.
Related terms: custom event, goal tracking, conversion, and funnel.
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