Swetrix vs Fathom Analytics: Full Feature Comparison

Swetrix and Fathom Analytics are web analytics products that both focus on privacy and transparency. We both share a common goal: tracking website traffic without compromising user privacy or using cookies. However, we serve slightly different needs.

Fathom Analytics is known for its strict focus on simplicity, offering a single-page dashboard with essential metrics. Swetrix offers a similar level of privacy and ease of use but includes more advanced features for deeper analysis, such as performance monitoring, session analysis, error tracking, and is fully open-source.

Here is a quick comparison to help you decide which one fits your needs.

Why choose Swetrix over Fathom Analytics?

	Swetrix	Fathom Analytics
Core Features
Real-time Analytics
Custom Events
Page views
Live visitors count
UTM Tracking
Device stats (browser, OS, type)
Email Reports
Geolocation data
Advanced Features
Performance Monitoring (Web Vitals)
User Flow Analysis
Error Tracking
Alerts / Notifications
Geolocation map visualisation
Funnels
Segments
Multiple Domains per Site
Security & Access
Bot filtering
Two-Factor Authentication (2FA)
Role-based Access Control
Shared Dashboards
Organisations (Teams)
Privacy & Compliance
Cookie-less Tracking
Open Source
Self-hostable
EU data residency
Technical specifications
Script size	6 KB	6 KB
API access
Bypass adblockers
Pricing & Support
Entry price	$19.00	$15.00
Customer support

Open Source & Self-hosting

A major distinction is in our approach to software freedom. Swetrix is fully open-source and supports self-hosting, giving you the power to audit our code or run the analytics on your own servers. This ensures complete data sovereignty and transparency - you don't have to take our word for it, you can verify it yourself.

In contrast, Fathom Analytics is a proprietary, closed-source solution. You cannot inspect their code or host it independently, meaning you are fully dependent on their cloud infrastructure and cannot verify the software's inner workings.

Performance Monitoring

Swetrix isn't limited to just counting visitors; we also keep an eye on your site's health. Our built-in performance monitoring tracks vital speed metrics such as page load times, DNS resolution, and Time to First Byte (TTFB). This helps you ensure your site remains fast and responsive.

Fathom Analytics, only focuses on basic traffic stats and does not track these technical performance indicators.

Depth of Analysis (Funnels, Maps, Errors)

While Fathom Analytics excels at simplicity, it falls short if you need granular insights into user behaviour.

Swetrix provides a comprehensive suite of analysis tools that go deeper:

• Conversion Funnels: Create custom funnels to pinpoint exactly where users drop off during critical flows like checkout or sign-up.
• User Flow Visualization: See a visual representation of the paths users take through your website.
• Error Tracking: Automatically detect and log JavaScript errors so you can fix technical issues before they impact your users.
• Interactive Maps: Visualize your traffic sources on an interactive world map, offering a more intuitive view than simple country lists.
• Custom Alerts: Set up notifications for specific events, traffic spikes, or errors, delivered directly to your preferred channels.

Teams & Role Management

Swetrix is built to scale with your organisation. We offer full support for Teams and Organisations, allowing you to invite colleagues, manage permissions, and collaborate seamlessly. You can define specific roles (like Admin or Viewer) to ensure everyone has the appropriate level of access. At the same time, you can also use Swetrix as a standalone analytics tool for your personal website or blog.

Fathom Analytics is primarily designed for individual users or small setups. While it offers basic dashboard sharing, it lacks comprehensive organization management and granular role-based access control, making it less suitable for growing teams or agencies.

Conclusion

If you want the absolute simplest tool, don't need funnels or deep behavioral insights, and don't mind a closed-source product, Fathom Analytics is a great choice.

If you prefer an open-source solution that offers deeper insights - like performance monitoring, funnels, user flows, and error tracking - and gives you the option to self-host, Swetrix is the better option. It combines the simplicity of privacy-friendly analytics with the power of advanced tools.